FIGS made history at the 2024 Paris Olympics by celebrating unsung healthcare heroes with a smart marketing campaign combining storytelling and real-world engagement.

Prince William has revealed why he and Princess Kate did not attend the Paris Olympic Games. The Prince of Wales, 42, visited Birtley Community Pool today to celebrate its reopening and highlight the importance of access to swimming.

I was so keen to come,” William told a group of Olympic and Paralympic swimmers Thursday, but Kate's chemotherapy meant they “decided to play it safe.”

From Snoop Dogg's GOAT pendant to FIGS' hero-inspired apparel to Flavor Flav's 5-hour ENERGY, see which small brands won marketing gold at the 2024 Paris Olympic Games.

Prince William has shared the sweet reason he didn’t attend the 2024 Summer Olympics in Paris – and it’s all to do with his wife Kate Middleton’s health. Though William, 42, was rumored to be planning a trip to the games in support of Great Britain’s Olympic athletes (known as Team GB),

Prince of Wales told a group of British Olympic and Paralympic swimmers the real reason why he couldn't attend the games during an event at the newly reop

Prince William has revealed the reason he decided to skip the Paris 2024 Olympic Games. The Prince of Wales opened up about missing the sporting event during a visit to the newly opened Birtley Community Pool in the north east of England on Thursday.

Prince William stood firmly by wife Princess Catherine’s side as she battled cancer earlier this year. Earlier today, the Prince of Wales revealed that the reason he did not travel to Paris for the Olympics earlier this year is that he wanted to protect Kate as she underwent preventative chemotherapy.