With few exceptions, the updates all leverage AI in an effort to create a more personalized and powerful experience for users.

Bing, the other service for which Microsoft introduced new AI features today, is receiving a capability similar to Think Deeper. It’s accessible through a new “Deep search” button on the search results page. Selecting the option configures Bing to generate detailed natural language response to user questions.

Microsoft just announced its newly refreshed Copilot AI companion, decked out with multiple features that might even make it a more attractive pick than ChatGPT.