Richemont has agreed to sell its struggling digital business Yoox Net-a-Porter to online retailer Mytheresa, drawing a line under a failed venture that has cost the Swiss luxury group billions of euros.

Michael Kliger, CEO of Mytheresa, said the deal will transform the e-commerce platform into a "pre-eminent, multibrand, digital luxury group" with a potential gross merchandise value of 4 billion euros.

This morning's announcement that luxury fashion retailer Mytheresa is acquiring Yoox Net-a-Porter brings parent company Richemont's turbulent chapter spent trying to offload it to a close. Retail Week takes a look at the German luxury brand that has been thriving while other players flounder,

By John Revill ZURICH (Reuters) -Cartier owner Richemont has agreed to sell its loss-making Yoox Net-A-Porter online fashion and accessories business to Mytheresa, ending the search for a new owner after the collapse of a previous deal last year.

As Mytheresa signs an equity deal to acquire Yoox Net-a-Porter (YNAP) from Richemont, the Europe Luxury 2024 report looks at Mytheresa’s growth from a single boutique in Munich to one of Europe’s leading online luxury retailers.

Cartier owner Richemont agreed to sell its e-commerce business Yoox Net-A-Porter to luxury online platform Mytheresa.

Mytheresa, Net-a-Porter and Mr Porter will form YNAP’s luxury division, while Yoox and The Outnet will be run separately, and YNAP’s white label division discontinued

ZURICH (Reuters) -Cartier owner Richemont has agreed to sell its Yoox Net-A-Porter (YNAP) online fashion and accessories business to Mytheresa, ending the search for a new owner of loss-making YNAP after the collapse of a previous deal last year.

Luxury e-tailer Mytheresa has successfully acquired the entirety of competing platform Yoox Net-a-Porter (YNAP) from its former owner Richemont in a €555 million cash and no-financial-debt deal. In exchange for 100% of YNAP,