The automaker says it will halt sponsorship of LGBTQ events, joining other companies in backing down to an activist campaign.

Google is beginning a wide rollout of ads that will be displayed within and alongside the AI-generated summaries that appear ...

These agencies provide brands with access to Hollywood writers, digital street artists and a range of creatives without traditional advertising experience.

Integrated agency Known has launched an experiential practice that uses data science to help marketers uncover what exactly ...

Best Buy named former Disney advertising executive Lisa Valentino as president of Best Buy Ads, its in-house retail media arm ...

On top of that, fees associated with advanced targeting increase the price to advertise in streaming based on how specific ...

The National Association for the Advancement of Colored People is calling out supporters of the racial justice movement who ...

The sandwich hits the U.S. on Oct. 10 for a limited time. That day, Cenat and two undisclosed guests will try and debate the ...

In Breaking and Entering Media’s latest episode, the IPG agency’s U.S. CEO talks leadership, curiosity and adaptability.

Legacy marketers State Farm, United Airlines and Levi’s are trying different marketing tactics to attract Gen Z customers and build loyalty from an early age.

How the NBA is reaching out to its diverse and far-flung fan base—particularly Gen Z and multicultural viewers.

Microsoft is freshening its ad experience on its Copilot AI platform as part of a larger effort to attract more brands to the chatbot’s advertising ecosystem. It also rolled out new tools to measure ...