Brands need to look beyond the screen in their marketing, to create the ad recall and purchase intent that drives growth.

With community at its heart, rapidly growing beauty brand Elf is keen to offer its audience more than just make-up.

The Marmite campaign: love it or hate it. You cannot fail to have noticed it. One of the longest running slogans in ...

Co-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect ...

Marketing is the greatest value driver for a business.” Not the sentiment of a marketer but a CEO. And not just any CEO. The ...

A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average monthly ad tier customer ...

According to the data from SAP Emarsys, as well as being more prone to boredom with brands, younger consumers are ...

After a tumultuous year, Nike looks to recover by dialing up its brand led marketing to address its major challenges in ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...

In the The Marketing Week Podcast, we explore the transition from CMO to CEO, gen AI fears and the reality of working in B2B.

Channel 4 and Lloyds Bank have partnered to award four black-owned businesses £150,000 of TV advertising as part of their ...