Richemont has agreed to sell its struggling digital business Yoox Net-a-Porter to online retailer Mytheresa, drawing a line under a failed venture that has cost the Swiss luxury group billions of euros.

Mytheresa will be acquiring Yoox Net-a-Porter (YNAP) from Swiss conglomerate Richemont. The equity deal will see Mytheresa become the new owner of YNAP with a €555 million EUR ($609 million USD) cash position and no financial debt.

This morning's announcement that luxury fashion retailer Mytheresa is acquiring Yoox Net-a-Porter brings parent company Richemont's turbulent chapter spent trying to offload it to a close. Retail Week takes a look at the German luxury brand that has been thriving while other players flounder,

Mytheresa, Net-a-Porter and Mr Porter will form YNAP’s luxury division, while Yoox and The Outnet will be run separately, and YNAP’s white label division discontinued

As Mytheresa signs an equity deal to acquire Yoox Net-a-Porter (YNAP) from Richemont, the Europe Luxury 2024 report looks at Mytheresa’s growth from a single boutique in Munich to one of Europe’s leading online luxury retailers.

ZURICH (Reuters) -Cartier owner Richemont has agreed to sell its Yoox Net-A-Porter (YNAP) online fashion and accessories business to Mytheresa, ending the search for a new owner of loss-making YNAP after the collapse of a previous deal last year.

Luxury e-tailer Mytheresa has successfully acquired the entirety of competing platform Yoox Net-a-Porter (YNAP) from its former owner Richemont in a €555 million cash and no-financial-debt deal. In exchange for 100% of YNAP,