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WEBOpinion: Programmatic OOH Advertising Takes Off. September 27, 2024. It may have taken some time to take off but now that it is well and truly established, programmatic out-of-home advertising has finally taken...
Virgin Media’s Gavan Reilly Tops List of Most Influential Journalists ...
WEBMay 29, 2020 · Virgin Media’s political correspondent Gavan Reilly has taken the number 1 spot in the latest #murraytweetindex, which ranks the most influential Irish journalists on Twitter for 2019. RTE’s Director of News Jon Williams came second, with last year’s joint winner Today FM presenter Matt Cooper in third place.
Effies to be Acquired by Cannes Lions Owner Ascential
WEBAugust 8, 2024. With judging for the Effie Awards Ireland 2024 well underway, Ascential, the holding company for the Cannes Lions, has announced that it is to acquire Effie Worldwide Inc which organises the Effie marketing effectiveness awards in 125 markets in collaboration with 59 partners. The acquisition will further strengthen Ascential ...
Why Out of Home Advertising Needs a Re-think | AdWorld.ie
WEBJul 23, 2021 · Why Out of Home Advertising Needs a Re-think. Geoff Lyons, CEO PML Group, with this week’s view from OOH. Following the most challenging twelve months for Out of Home (OOH) media, the growing optimism and confidence in society is reflected in brands channelling investment back on to the medium. The government ‘stay at home’ message of a ...
IAPI Chooses Words That Heal, Not Hurt for BeLongTo
WEBNov 12, 2021 · IAPI Chooses Words That Heal, Not Hurt for BeLongTo. November 12, 2021. For the third year-in-a-row the Irish advertising, marketing and media industries have collaborated to support the LGBTI+ charity BeLongTo and to drive awareness of its Stand Up Week which begins on November 15 and runs until November 19. Led by IAPI and its member agencies ...
NewsBrands Ireland Awards Showcase the Best in Irish Journalism
WEBNov 18, 2022 · NewsBrands Ireland Awards Showcase the Best in Irish Journalism. The winners of the 2022 NewsBrands Ireland Journalism Awards were announced yesterday at awards ceremony in the Mansion House. The annual industry awards, which are run by NewsBrands Ireland and supported this year by Google News Initiative, were hosted by broadcaster Matt Cooper ...
Bulmers Continues Sustainability Drive with New Bee Campaign
WEBJuly 22, 2022. Goosebump has created a new sustainability campaign for cider manufacturer Bulmers as part of the brand’s drive to save Ireland’s bee population. Bulmers began its sustainability journey last year, with the planting of over 500 bee hotels across the country. This year, it is planting over 2000 apple trees around Ireland to ...
TBWA Dublin Rolls Out New Global Campaign for Jameson
WEBDec 9, 2022 · TBWA\Dublin has launched the latest iteration to its global campaign for Jameson called “The Drop.”. The latest campaign is part of a wider brand campaign called “Widen the Circle” and once again features Irish comedian Aisling Bea. Created by TBWA\ Dublin and co-directed by Lance Accord and Pat Murphy, ‘The Drop’ is the epic story ...
Out \ Look on the Seven Principles of Marketing Communications
WEBOct 29, 2021 · Psychologist and economist Daniel Kahneman outlined the two systems of mental processes that govern all human behaviour and decision making. System 1 is quick, intuitive, automatic, lazy and effortless, and governs the vast majority of our decisions and behaviour. System 2 is slower, more conscious, more deliberative and more effortful, and is ...
IAPI Begins Countdown to Effie Awards Ireland 2023
WEBNov 25, 2022 · The countdown to Effie Awards Ireland 2023 began this week at an IAPI-hosted event in the Lighthouse Cinema attended by over 150 industry leaders from both agencies and clients. Speakers on the day included Damian Devaney, principal & senior partner, Dsquared & TBV Global; Niall Reynolds, advertising & marketing manager, Vodafone Ireland ...